Let me drop a truth bomb… a brand is not a logo.
There. I said it.
Sure, a logo is part of it and brand identity is a key component of a brand. But it’s the aesthetic of your brand – its visual identity. A brand is actually more like a person and just like people, your brand is so much more than what’s on the outside.
If you only focus on the superficial stuff for your brand, you’ll never connect authentically with your audience. Plain and simple.
Branding begins with strategy, not design. If you’re experiencing some disconnects with your business, not seeing the growth you want or feel like it’s time for a revamp, I can help.
One thing I know for sure: People today don’t want to just buy things. They want to be part of a story.
So I create content and courses to help you find your brand’s voice, craft your message and create a community of people who care about your brand.
I’m Nell Casey, an SEO copywriter and content strategist for creative online brands.
I bet you started your business for a purpose. And while money is important (how else are you going to pay for that Netflix subscription?) I know your brand means more to you than that. But sometimes it’s hard to tell that story. You know what you want to say, but you just can’t find the words to get your message across
I craft copy for lifestyle, fashion and design brands to help them connect with customers and build their brands online. I’m adept at taking bland product descriptions and whipping them into sparkling copy that turns browsers into buyers. Combining a love of analytics and a creative drive, I ensure my clients’ copy is optimised for search (that’s SEO, yo!) and ultimately tells their story.
Because when you stop selling and start telling stories, amazing things happen.
*Looking to elevate your brand online? *
Each of my services has been designed to solve a specific problem for your business. I’ll put together a custom quote that takes into account your goals and what you need to help you stand out online.
Get in touch with me to arrange a quick chat to see if I’m a good fit for what you need.
Use the right words to tell your story, and you’ll snare an audience that hangs on every sentence.
Use the wrong words, and you’ll be met with an apathetic ‘eh’.
Apathy is our enemy.
The right words are our weapon against this.
Sometimes I call myself a copywriter in Melbourne for small businesses, an SEO copywriter, other times a fashion copywriter for retailers and fashion brands.
I focus on creating content for businesses looking to connect with and convert their audiences – no matter their platform or medium.
Skills: SEO copywriting, fashion copywriting, content marketing, email marketing, Google analytics.
Experience: Fashion, real estate, food and wine, health and wellness.
After completing a Diploma in Journalism at Macleay College, Sydney, I completed a Bachelor of Mass Communications. I also spent time interning at Yen Magazine, Pages Digital and Studio Magazines.
I’ve worked as a marketing administrator for nation-wide coffee franchise Aroma Cafe where I managed all of their social media channels, wrote all of their advertising copy + and crafted a weekly newsletter for all franchisees.
I held the position of Content Marketing Executive at domain registrar Melbourne IT. I was also part of a team who developed their brand-new website – copy + information architecture and all.
AND, I’ve worked at #1 Australian publisher Pedestrian.tv as an account manager for Sportsgirl, one of Australia’s most-loved retail brands. I co-managed an online audience of 450,000+, developed a highly successful Instagram strategy, and crafted prose for an audience of 20-something females.
I’m a copywriter with marketing smarts, which means I approach all that I do from a strategic perspective. What I write will deliver results for you, because I’ve done it before for others just like you.
Who do I work with?
I work with businesses who are innovative, embrace change, and they value creative input. They do not do simple. Boring is their enemy.
I’m a copywriter in Melbourne, but I’ve worked with clients in Ireland, the USA, Canada and Singapore.
Is this you?
Perhaps you’re a marketing manager at a retail brand, a small business owner, a one-woman-shop, or a talented account manager at an agency. No matter how large your operation is or how long you’ve been in business, you consider yourself cutting-edge, and strive to be at the forefront of all things fashion, design and technology. You believe that style, substance and sustainability can co-exist, and you’re hell-bent on creating a community that supports each other, and adores you and your brand, too.
You’ve decided it’s time to hire a professional and level up against your competitors. You don’t want to rely upon your own clouded intuition any longer, and you’re eager to put your trust in the hands of someone who’s dedicated to helping you refine your message and create an authentic tone-of-voice.
You’re more than likely a…
Business-savvy creative, stylish entrepreneur, maker, doer, lover of luxury.
You could be…
Female, or an expressive and creative dude.
You’re absolutely 100%…
Professional, focused, organised, driven, true to your word.
More than anything, you understand the importance of developing your own unique tone-of-voice. You want to infuse your business with a brand essence, informed by your core values and goals.
If you have website copywriting, explore my range of website copywriting packages.
Not sure what you’re after? Let’s talk anyway.
In simple terms, The Retail Collaborator helps simplify the startup process for pre-preneurs, entrepreneurs, solo-preneurs, and SME’s.
Our mission is to get you started as quickly and as cheaply as possible and help you take the initial steps in creating your business.
Once you get your brilliant idea off the ground we then support you through the next stages of being an entrepreneur.
We know time is money and we want you to have more of both. Our membership is packed full of goodies such as e-books, how-to guides, templates, free trials, discounted services, and more.