What was the catalyst for you launching your business?
The evolvement of Evolve Yourself Institute (EYI) began well before this day, the catalyst was last November 2014 I was about to get on the plane to compete for Australia at the 100km ultra-running World Championships in Qatar and my now business partner, Co Founder Marie Louise asked me over lunch how I would feel about joining forces to combine our visions and voices. Marie had established the knowing of wanting to create an education platform of the self that speaks in a language of today many years prior. There was an absolute knowing that we would be embarking on an incredible adventure that we both feel passionate about committing our lives to.
What does a typical day at work involve for you?
Lots of creation and sunshine. Everyday is different. Planning, connecting, collaborating, writing and educating.
What are your guiding principles?
My heart must resonate and my values along with the EYI values must be met: learn, love, fun, create, connect and simplicity.
How do you make yourself more productive?
Exercise and meditation. These two tools clear out the clutter and create space for actions and thoughts that serve. It has been my lesson to learn that productivity comes in many forms such as meditation. I am a tick box, cross it off the list lady. This can serve well but it is about recognizing what kinds of productivity serve the individual and collective.
What are your top resources when you’re in a need of creative inspiration?My incredible business partner, Marie Louise, her depth of her understanding of consciousness itself, the root of creation and imagination never fails to inspire me. Meditation, a walk in nature, time by the ocean, running – running always gets my creative sparks flying.
What mindsets helped make you successful?
My belief that my experiential existence is a direct mirror of my beliefs. This keeps me in check and serves in total self-responsibility and the knowing that I have the ability to change my experience through the questioning, understanding and ability to change my beliefs. I believe we are all capable of more, that when fear kicks in to face it not hide from it as in my experience just on the other side of that moment comes bliss.
What do you do to challenge your underlying beliefs, paradigms and assumptions?
This is a great question and I could write a thesis but in short: I listen to others, I do my best to be open and understand other beliefs. I accept I am forever evolving and embrace that growth. I learnt at an early age not to assume anything. This said I still catch myself assuming. Then I laugh. It is ridiculous to assume, yet we all do it at some point. Patterns are everywhere, when we start to see patterns in others our own patterns start to surface, the more we see those the more unfolding of who we really are presents. To challenge this I like to continue to make different choices, change my routines, hahaha even in this there is a pattern!
If you wanted to create an environment where motivation can thrive, what’s the first thing you would do?
Get moving amongst nature and the sunshine.
What book would you most recommend and why?
‘Discover Worlds Within’- Choose to Evolve by Marie Louise because it is an entire directory of the system of the self. A complex system that is delivered simply. Marie has used languaging that gets to the point and clearly explains how our brains, body and emotions work. How we can become the master of them. The book has all of the tools and wisdom to assist any individual with the journey to self-mastery. A book to be read over and over.
Did you have any ‘entrepreneurial experiences’ as a child?
Not that I can think of off hand, however I was very much a big picture thinker an adventurer and was filled with thriving ambition.
What do you find most exciting about being an entrepreneur?
The possibilities in all creations and the freedom of expression.
What three pieces of advice would you offer entrepreneurs starting out today?
A plan will only get you so far your intuition will get you across the line. Never lose the vision, fun, belief and your why. Be clear on your and your business values.
What has been your biggest sacrifice or challenge you have faced and how did you overcome it?
Finding a great web developer and IT support. I kept the faith, learnt that today this is one area not to compromise. I also trust that even when things appear wrong, behind schedule they often turn out for the better.
Knowing that in the chaos there is change and often when the most creative and innovative solutions are born keeps me inspired and motivated. I focus on the wins, the haves and the vision. There is always many things to be grateful for.
What has been your most effective marketing tactic or strategy?
Word of mouth and connecting with people in day-to-day living.
How do you distinguish yourself from your competitors?
We don’t like to see people who are doing the same type of work as competitors. We are all on the same team working towards a vision of goodness. It is a bit like having a few coffee shops in one area, it brings more people to the area. Then if the coffee is good people will go to a specific space. I think our coffee is good. Keeping it in alignment with our values and trusting that the experience speaks for itself allows for the growth to feed itself.
What is the most courageous thing you’ve done in business?
How do you deal with failure?
Haha, well initially I usually feel like vomiting, sometimes lose my breath and feel a tightening in my throat. The good news is I have learnt and as we teach at EYI to feel. To feel and heal is definitely a process, I am then able to breathe and say thank you. Clearly that was not the direction I am meant to be going. Next.
Looking back, what would you do differently?
In general over my life …I wouldn’t sweat the small stuff and let go of the perfectionism and kiss fear on the nose. Love more, laugh more and have learnt to meditate properly when I was first introduced 20 years ago! Now I feel I am in great place in my life!
What do you love the most about what you do now?
The endless possibilities.
What does female empowerment mean to you and why is it important?
It means knowing and valuing yourself. When we are educated on the self we are able to completely embrace our self. With this comes self value, self belief and complete empowerment.
Do you follow any health/wellness/family routines you would recommend to other female entrepreneurs?
Absolutely I am a big believer in a nourishing morning routine – whatever that is for you. I love rising before or with the sun 4.30-5am. For me it is the most beautiful time of the day. I will never tire of watching the sunrise. Seven days a week I meditate for 20-30 minutes then head for my training session whether that be at the gym, on the beach, yoga or a run. 3-4 out of 7 days my two children follow in tow. They are accustomed to early rising, gyms and embrace meditation. I am home by 6.30 or 7am the latest and still have plenty of time to do the odd home errand, a nourishing breaky with the children get ready, pack the lunches and feel ready to embrace the world.
Words of Wisdom / Personal Quote:
Be your greatness, choose to evolve, that is the luxury of being human.