League of Extraordinary Women – Monica Griffin


Monica Griffin

Monica Griffin



What was the catalyst for you launching your business?

The main catalyst for me personally to launch my business was to show my daughter that you can actually do anything!

What does a typical day at work involve for you?

A typical day starts between 4.30am and 5am. I catch up on emails until 6am then I work out with my 13 year old son. From 6.45am I am a Mum until 8.30, after that I am a business owner. The day usually passes in a blur and before I know it it is school pick up time! Mum duties are from 3.20 until 4pm then back in the office until 5.30ish or if the children have sports I am a mobile business.

What are your guiding principles?

Believe in your self. If you don’t believe in yourself no one else can. Be true to your word, if you say you are going to do something DO IT!!

How do you make yourself more productive?

Every Monday through to Friday I get dressed for the office, I do my hair and I put my face on. I have my own ‘get shit done’ sheet on my desk, I jot things down at close of business ready for the next day or early that morning. This helps me to stay on task, and not forget things!

What are your top resources when you’re in a need of creative inspiration?

Everything around me is inspiration, from my husband and my children, to a text message from a friend.

What mindsets helped make you successful?

I think maintaining a focus on the bigger picture is important, although I’m not sure if that makes me successful. I create a vision board at the beginning of every year as well and I add to it during the year.

What do you do to challenge your underlying beliefs, paradigms and assumptions?

A long time ago I learned the hard way to never assume anything, I learned at that moment to trust my head and my heart.

If you wanted to create an environment where motivation can thrive, what’s the first thing you would do?

I believe motivation can only come from within.

Which person of influence, dead or alive, would you like to have as a mentor and why?

I believe that mentors are crucial in life especially in business. I don’t have just one mentor, I have a few, but if I could pick one person it would have to be Roxy Jacenko. She is a powerhouse in the office!

What book would you most recommend and why?


Did you have any ‘entrepreneurial experiences’ as a child?

I am the baby of four children. Mum and dad were workers. To have your own business wasn’t really something that was discussed at all.

What do you find most exciting about being an entrepreneur?

One day I was cleaning up my daughters room I found a list she had written, it was about selling products and how to reach your target market. To know that she is listening and watching how I do things in business was heartwarming.The most exciting thing I experience now is walking past a salon and doing a double take because I see my brand and products on their shelves. Tithing that another business owner believes in my products enough to put them on their shelves and sell them to their customers is the best feeling!!

What things about entrepreneurship do you struggle to understand?

Definitely accounting!

What three pieces of advice would you offer entrepreneurs starting out today?

1. Surround yourself with people who ‘get you’ and your vision

2. Know your numbers everyday

3. The hours can be long, but make sure you have ‘you’ time

What has been your biggest sacrifice or challenge you have faced and how did you overcome it?

In the early days when our children were a lot younger, I found it hard to put my phone down, no matter where we were. The turning point was we were away on a holiday and we had a caricature drawn of the four of us. The cartoonist asked what distinguishes each of you. My husband was the police force, our son was tennis, Our daughter was dance, I sat there stumped and everyone chimed in and said mum you are always on your phone! That was a huge wakeup call to me to learn to stop every now and then.

What has been your most effective marketing tactic or strategy?

Instagram has been amazing for my business in the past eight months or so. It hits our target market easily and effectively.

How do you distinguish yourself from your competitors?

I have always thought that competition is great! It is what makes the business world go around! I don’t think focussing on competition is healthy, in fact I believe that it can have a negative effect, however I do believe that you need to know what your competition is doing, what they are NOT doing and then do it better.

What systems/apps/organisational tools have you used to automate your business to give you more time for planning & development?

Operating our home office in a regional area and having a fulfilment centre in Melbourne forced us to develop systems of ordering, maintaining adequate levels of stock. Every Friday I try to set aside time for planning for our social media platforms.

What is the most courageous thing you’ve done in business?

Looking back now, the most courageous thing I have ever done was actually starting!

How do you deal with failure?

I don’t see things as failures, I look at them as mistakes, I learn from them. Everything happens for a reason, the difference is how you react and respond to those mistakes.

Looking back, what would you do differently?

Take my own advice and know my numbers from day dot.

What do you love the most about what you do now?

I’m in the beauty industry! What is not to love?

What does female empowerment mean to you and why is it important?

Lifting other women up, helping them to believe in themselves, making others feel good about themselves!

Do you follow any health/wellness/family routines you would recommend to other female entrepreneurs?

Because of the long hours, take just 20minutes in the morning to go for a walk either outside or on the treadmill, it really clears your head and helps you focus on the day ahead. Once a week take time for YOU.

Words of Wisdom / Personal Quote:

Be smart, flirty and fun with a little bit of serious business thrown in! x M

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