After facing redundancy from a high-flying career in IT as the Global Financial Crisis took hold in 2009, Sheryl turned her passion for baking into a career with her online cupcake bakery spawning the launch of cupcake stores throughout Melbourne. Inspired by a trip to the world-famous Magnolia Bakery in New York, Sheryl first started experimented with baking as a hobby for friends and family. Soon after being made redundant Sheryl decided to act on her passion and launched an online cupcake store, Cupcake Central.
Despite no previous pastry chef qualifications, within 12 months Sheryl opened her first bricks-and-mortar store in Hawthorn, followed by two more over the next two years, collectively churns out 20,000 cupcakes a week. As a League founder, Sheryl wants to inspire women with the group’s supportive atmosphere to “hatch that dream”.
Sheryl, newly announced her role as CEO, League of Extraordinary Women. See her open letter here.
Strategic and operational Marketer with experience across global luxury beauty, fast fashion and FMCG brands, who takes initiative and thrives in both collaborative and autonomous environments.
Founder of one of Australia’s fastest-growing direct marketing companies, Liz Volpe had no idea what the universe had planned for her when she arrived in Sydney as a backpacker from the United Kingdom back in 2001. Funding her way through her travels with commission-based direct sales jobs, Liz quickly learnt she had the ‘gift of the gab’, and after being asked by a client to manage a direct-sales project in Melbourne in 2006, Liz established her company, Zest Marketing, in order to service the growing direct-sales market, and the rest, as they say, is history.
Now boasting offices across Australia and New Zealand, Liz is an accomplished corporate speaker and holds leadership roles at a number of entrepreneurship groups. Giving birth to her first child, Cruz, in 2013, Liz hopes to inspire women to integrate a smart business structure that lets them work more ‘on’ their business than ‘in’ their business in order to maintain a healthier work/life balance. As a League founder, Liz wants the group to act as a catalyst for change and help women develop their business confidence.
Liz has recently founded social enterprise Project Gen Z, an organisation that brings entrepreneurs to Cambodia to run “Dare to Dream” workshops to teach Cambodian orphans entrepreneurial skills. In 2015, over $130,000 was raised for Sunrise Children’s Villages in Cambodia.
Recognised as one of Australia’s leading young entrepreneurs, Sarah has been listed as one of “Melbourne’s Top 100 Most Influential, Inspiring and Creative Citizens” by The Age in 2011 and Shoestring’s “Top 50 Female Entrepreneurs Under 40”. Offering specialized financial planning, Sarah’s business, “Wealth Enhancers”, has offices in Melbourne and Sydney and is geared toward helping young professionals reach their financial goals sooner than ever before.
Sarah released her first book “Get Rich Slow” in 2013 and regularly speaks and contributes to a variety of Australia’s most renowned newspapers and television programs. As a League founder, Sarah is passionately committed to helping women realise their financial potential and in all aspects of their lives.
In 2011 four female entrepreneurs met up for coffee and cupcakes in Melbourne, eager to connect and learn from each others experience. Little did they realise that it was a catalyst to start a movement bigger than they could ever imagined. 4 years on, The League has grown to 9 cities across Australia with female entrepreneurs from all over the world wanting to bring The League across the waters. With a community of 60,000+ female entrepreneurs across cities & social media platforms, The League will only continue to grow so that we may flourish in our ventures, be inspired by greatness and connected through genuine conversations.